Business Helpers Mail Guide

Direct Mail Marketing Center

Business Helpers Mail Center can help your mailing be:

• Targeted, focusing on your specific audience, directing your campaign to the market you want to reach.
• Personal, addressing customers/recipients by name and crafting messages that are tailored for them, addressing their needs and appealing to their interests.
• Flexible, applying a variety of formats, including letters, postcards, brochures, and even offering a free sample of your product.
• Tangible, putting the mail piece in the hands of potential customers allowing them to refer to your message as often as needed.
• Cost-effective, focused advertising dollars go further because targeted messages go directly to the people you want to reach.

Frequently Asked Questions

Q: If my list is messy and contains duplicate records, can you field match and merge/purge my mailing list?
Yes. Business Helpers Mail Center can standardize your list and omit duplicate entries for a nominal fee. Please contact us for details.
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Q: How should I provide my mailing list?
Your mailing list should be sent to Business Helpers Mail Center email (preferred) or on disc in most any format (Excel, Text-delimited, ASCII). Call us if you aren't sure about how to provide your mailing list.
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Q: Should my mailing be sent First Class or Standard (Bulk) mail?
Your decision should be based on how quickly you want your mail received and how much money you want to spend. Automated standard can save significant postage dollars but will take longer to arrive.
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Q: Can presorting really save me money?
Automation allows the USPS to automate routing and save time & resources. By presorting and bar coding, machines can read the address on your mail to route it automatically. Therefore, a piece of mail with barcodes and correct addressing receives an additional discount and moves through the system faster. The savings are substantial and add up with larger, heavier mailings.
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Q: What are indicia, and do I need one?
An indicia or "permit" is imprinted in the upper right-hand corner where the postage stamp would be that denotes postage payment and indicates whether the mailing is First Class or Standard. It also shows the Post Office of origin, and the Account Permit Number.
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Q: Should I use stamps, metering, or an indicia?
For any class of mail (first-class or bulk) postage can be applied by any one of these methods. You should choose your the one you believe will best increase your response rate. Business Helpers Mail Center will, as part of our services, provide direction.
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Q: Why do I have to pay for postage before my mailing begins? Can you just invoice me for the postage?
The US Postal Service does not provide services on credit. All mailings must be paid for at the time they are processed.
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